Physiotherapy business and marketing websites for clinics and private practice.

We’ve just rolled out another exciting update to our platform.

Support for multiple clinic locations

If your business spans more than one clinic, you can now better present them on your website.

Using your Admin Console, you can add as many clinic locations as you have. Your website will then have an auto-generated “Locations” page which will list them nicely. You can even include a description or a Google Map for each. It will also include links to your appointment request and enquiry forms, as well as Google Maps driving instructions to each clinic location.

Your appointment request and enquiry forms will also feature a dropdown menu, from which a visitor may select their preferred clinic to send their enquiry.

Extra menus for you

If you have loads of your own pages on your website, you may need more room across the top to fit everything.

As an option, we can enable a secondary menu in the sidebar for your added pages. Speak with us about setting this up for you.

Pushing your website’s limits

Have you ever wondered how to include some really cool stuff in your sidebar? For example a Facebook fan list with pictures, or an audio player? Maybe you’ve found an online chat service and want to include that in your website?

Now this is all possible. Just talk with us about your idea and we can help make it happen.

Improved Console

We’ve overhauled the process for you to add and manage your own pages. Now you don’t need to bother with sections and pages – you simply do it all via one “Add page” button.

Blind pages

Your Console now enables you to create “blind pages”. These are pages that are not found via any menus on your website. To get to these pages, the visitor must know the full URL (page address).

Why is this good? Well, it enables things like offer pages, which can only be reached by clicking on a link you provide in a newsletter. It also enables pages that are targeted for special keywords to assist in search engine optimisation, without cluttering up your menus.

Improved URL structure for your pages

We’ve overhauled your pages’ URLs. For example:
http://demo.physiopulse.com.au/pt-website/view/content/your-own-pages

Now becomes:
http://demo.physiopulse.com.au/content/your-own-pages

With some clients’ websites this will make a huge change. This will not only make your URLs more readable, but assist with search engine optimisation.

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You are currently managing a physiotherapy private practice and welcome its many challenges:

• Finding and keeping patients.
• Managing clinic expenses.
• Ensuring healthy monthly cash flow and marketing the business.

However, after working one too many twelve hour days, you begin to wonder if private practice was the right decision. After all, was guaranteed hours, a steady flow of patients without effort and a regular paycheque all that bad? Whatever happened to that work-life balance you kept hearing about?

Before feeling too sorry for yourself, take stock of your accomplishments as a business entrepreneur to date and take pride in being able to combine your physiotherapy skills with them. Yes, the process of building a viable clinic is stressful, full of twists and turns. Yet, this is what it takes to lay the foundation for long-term private practice success and ensure that hundreds (thousands, perhaps?) of patients get the health care they richly deserve.

So, what are some steps to pursue in order to gain better control of your business affairs, without compromising the quality of your physiotherapy services? Here are some easy suggestions that, if implemented properly, can make a big difference:

1. Access the best information sources available

• Government departments for taxation, small business and labour information.
• Your physiotherapy association or order for professional development, quality practice and marketing advice.
• GPs, former public sector colleagues, university mentors and other PT owners who are willing to share experiences that may prove invaluable.

2. Why not get a partner and/or some employees?

Being a solo act sounds adventurous and has some appeal. However, it usually takes a team of people to really make it against cutthroat competition. Perhaps you can find a physiotherapist with complementary skills – or similar ones if you are looking to specialise – willing to share an equity stake in your practice. Beyond partnerships, maybe you can hire some well-rounded physios to broaden your clinic’s appeal and reach.

3. Don’t do it all yourself! Delegate tasks to other people

Physiotherapists in private practice will often assume even the most minute of tasks themselves, believing that only they can do things the right way. While admirable to some extent, the reality is that nobody succeeds by themselves. While people like Bill Gates (Microsoft) and Mark Zuckerberg (Facebook) are entrepreneurial geniuses, the fact is it took millions of hours and brain power from thousands of people to grow their companies and others like them.

Your private practice may be of smaller scale, but the same principle applies. Consider outsourcing basic tasks like telephone call management, janitorial services and some information technology to free up more time for your real passion – helping people.

The key is managing expectations, especially your own. The goals you set at the start of your business odyssey will dictate how ambitious you should be once your “solopreneurship” stage plateaus. Reach out to people who have been where you want to go to achieve the next level.

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