Archive by Author
Developing the physiotherapy marketing mentality
Posted on 31. May, 2011 by Yalcin Yilmaz.
One of the greatest challenges for physiotherapists today is to develop a so-called marketing mentality that’s relevant for their private practice.
Continue Reading
Common expenses for physiotherapists in private practice
Posted on 23. May, 2011 by Yalcin Yilmaz.
Regardless of how well you market your business and attract patients through your doors, owners will never get ahead without controlling important expenses.
Continue Reading
Three steps to building a successful private practice
Posted on 06. Apr, 2011 by Yalcin Yilmaz.
Thousands of physiotherapists enter private practice without significant business experience. How do you rise above the fray?
Continue Reading
An introduction to SEO for physiotherapy clinics
Posted on 18. Mar, 2011 by Yalcin Yilmaz.
Search Engine Optimisation (SEO) refers to making your web pages as friendly as possible for search engines to maximise their exposure for your content. Here is a crash course. When people use a search engine (e.g. Google), they expect to find relevant search results. If the results are not useful, they would stop using that [...]
Continue Reading
How to ensure success during your private practice start-up phase
Posted on 03. Feb, 2011 by Yalcin Yilmaz.
The start-up phase of your physiotherapy practice, as with all start-ups, is fraught with uncertainty and excitement. Here are five key issues for upcoming business owners to settle before taking the entrepreneurial plunge.
Continue Reading
How physiotherapy private practice websites drive business growth
Posted on 27. Jan, 2011 by Yalcin Yilmaz.
Physiotherapy websites are fast becoming an integral part of private practice businesses. Clinic owners can not only bring their practices closer to the people but reach out and touch them more personally than just a digital flyer.
Continue Reading
Is now the right time to start your physiotherapy private practice?
Posted on 14. Jan, 2011 by Yalcin Yilmaz.
Recent trends such as an aging population, increased incidence of chronic diseases and the growing role of physiotherapy within the health care systems have made physiotherapy private practice a viable business.
Continue Reading
Queensland floods
Posted on 11. Jan, 2011 by Yalcin Yilmaz.
Our thoughts go out to Australians in Queensland, who are preparing for the worst flood in 118 years.
Continue Reading
Do I need multiple websites for multiple clinics?
Posted on 15. Dec, 2010 by Yalcin Yilmaz.
If you have more than one clinic in your business, it may be worthwhile investing in a website for each. The main consideration is simply “when it comes to your patients, are you serving different targets or do they overlap?”
Continue Reading
Customer care – do it right
Posted on 03. Dec, 2010 by Yalcin Yilmaz.
Customer care is something you can’t fake. It shows through in how quickly you answer the phone or respond to an email. It is evident in how hard you work to resolve an issue.
Continue Reading
