Archive for 'Marketing your clinic'
An introduction to SEO for physiotherapy clinics
Posted on 18. Mar, 2011 by Yalcin Yilmaz.
Search Engine Optimisation (SEO) refers to making your web pages as friendly as possible for search engines to maximise their exposure for your content. Here is a crash course. When people use a search engine (e.g. Google), they expect to find relevant search results. If the results are not useful, they would stop using that [...]
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Do your market research for better positioning
Posted on 10. Mar, 2011 by Robert Ilievski.
Market research should be conducted prior to implementing the nuts and bolts of a marketing plan, often in conjunction with your business plan.
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Do I need multiple websites for multiple clinics?
Posted on 15. Dec, 2010 by Yalcin Yilmaz.
If you have more than one clinic in your business, it may be worthwhile investing in a website for each. The main consideration is simply “when it comes to your patients, are you serving different targets or do they overlap?”
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Customer care – do it right
Posted on 03. Dec, 2010 by Yalcin Yilmaz.
Customer care is something you can’t fake. It shows through in how quickly you answer the phone or respond to an email. It is evident in how hard you work to resolve an issue.
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Introducing Twitter to your physiotherapy clinic marketing mix
Posted on 18. Nov, 2010 by Yalcin Yilmaz.
Unlike conventional blogs, Twitter welcomes and encourages spontaneous thoughts from its users. People who are otherwise intimidated with the written word now have a robust medium that suits them; whether writing or reading.
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Gaining physiotherapy referrals, thanks to a vibrant online community
Posted on 13. Sep, 2010 by Yalcin Yilmaz.
The Internet has become a part of the mix for a variety of enterprises, including private health care practices. As both physiotherapist and businessperson, consider the possibilities of what an online community can do for you.
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Your physiotherapy practice: prospering in uncertain economic times
Posted on 01. Jul, 2010 by Yalcin Yilmaz.
Like other business sectors in the post-economic meltdown, Australia’s private physiotherapy clinics have had to cope with a treacherous economic climate and sceptical consumers less willing to spend on what is still widely perceived as a non-essential service.
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Three ways an effective physiotherapy practice website can enhance your online (and overall) credibility
Posted on 05. Jun, 2010 by Yalcin Yilmaz.
Whether or not you currently promote your clinic on the Internet, an interactive and content-rich website merits serious consideration.
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Get into physiotherapy blogging to leverage your clinic expertise
Posted on 28. May, 2010 by Yalcin Yilmaz.
Strangely enough, blogs have managed to creep into mainstream culture recently. Therefore, you as an entrepreneurial private clinic owner must get in front of the crowd by starting a blog now.
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Seven ways a physiotherapy clinic website can attract qualified patients
Posted on 05. Apr, 2010 by Yalcin Yilmaz.
As the owner or manager of a growing physiotherapy practice, you know how difficult it is to convince the sceptics of your clinic’s therapeutic value. Even amongst true believers, it’s foolhardy to assume people will select your clinic over others in your area to treat their ailments.
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