Archive for 'Resources'
Are you running your practice or is your practice running you?
Posted on 10. Aug, 2011 by Yalcin Yilmaz.
After working one too many twelve hour days, you may begin to wonder whatever happened to that work-life balance you kept hearing about…
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Expanding your practice with additional staff and more clinics
Posted on 02. Aug, 2011 by Robert Ilievski.
After surviving the growing pains of your private practice start-up, you ay be ready to add additional staffers to your current premises and perhaps consider opening a second clinic.
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Branding your practice: Three things to consider when creating your brand
Posted on 27. Jul, 2011 by Yalcin Yilmaz.
Even small local businesses must tap into the power of personal brand recognition to differentiate themselves from the competition and encourage long-term patient loyalty.
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Managing your incoming calls at your practice
Posted on 18. Jul, 2011 by Yalcin Yilmaz.
With all that you must do as a physiotherapy private practice owner, it’s easy to lose sight of one of your most important duties…managing your patients’ calls.
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Taking the PAIN out of the Internet
Posted on 12. Jul, 2011 by Yalcin Yilmaz.
We’ve recently written an article for Issue 2, 2011 of “Business in Practice”, an official publication of the Australian Physiotherapy Association.
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Your physiotherapy website communications and memberships
Posted on 07. Jul, 2011 by Yalcin Yilmaz.
Placing a greater emphasis on value-added communication and special membership concepts will help keep you in mind-space of current and future patients. This is not a hard thing to do.
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So you have a website. Is it really helping your private practice?
Posted on 29. Jun, 2011 by Yalcin Yilmaz.
Physiotherapy websites are an important marketing weapon for physiotherapy businesses. Make sure your website helps, not hurts your bottom line.
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How search engine strategies make a difference for physiotherapy websites
Posted on 21. Jun, 2011 by Yalcin Yilmaz.
Simply having a website that represents your private practice is not enough; you need to have meaningful online visibility.
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Why a physiotherapy-specific website can do wonders for your private practice dreams
Posted on 13. Jun, 2011 by Yalcin Yilmaz.
Having a physiotherapy-specific marketing website gives you an opportunity to differentiate your clinic from competitors, bring in motivated, “self-referred” patients and keep lines of communication open with current patients and prospects.
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Three essential marketing tips for first-year in physiotherapy businesses
Posted on 06. Jun, 2011 by Yalcin Yilmaz.
You’ve begun an exciting business venture, owning and operating a private physiotherapy clinic. Before assuming that everything will fall into place on its own, it’s important to consider some marketing essentials that can give you a leg up on the competition.
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